A technology company that ships products, not pitch decks. We build the tools we'd want to run our own business on, then put them in the hands of teams that need them, wherever in the world they're based.
Most software gets built for a demo. We build for what happens after someone actually signs up.
A lot of business software is sold to whoever signs the check, not built for the person who has to use it every day. It ships with a hundred features nobody asked for, a support ticket queue instead of a real answer, and a price tag that assumes you're a Fortune 500 company.
We start with one problem worth solving properly, build it for the team actually doing the work, and keep iterating based on what breaks in production, not what looks good on a roadmap slide. We run our own products before we ask anyone else to trust them.
We don't build software to sell software. We build it because we needed it first.
Your customers aren't waiting for you to email them back. They're on WhatsApp, right now, expecting a real answer. We build for that reality first, not as an afterthought bolted onto a generic CRM.
Beyond WATU, we take on custom work for teams that need software built around how they actually operate.
Marketing sites, web apps, and internal tools, built to be maintained, not thrown away in a year.
iOS and Android apps for teams that need their product in their customers' pockets, not just a browser tab.
The manual steps your team repeats every day, mapped and automated so people spend time on work that actually needs a human.
Campaigns, segmentation, and follow-ups that run themselves, across WhatsApp, email, and the channels your customers actually use.
AI agents and copilots built on your own data, wired into the tools your team already uses, not a generic chatbot bolted on top.
Custom CRM systems shaped around your actual sales process, not a generic pipeline you have to bend your business to fit.
Chatbots that actually answer from your knowledge base and hand off to a human the moment they're out of their depth, not a scripted decision tree.
Purpose-built systems for the parts of your business no off-the-shelf tool fits, designed around your actual workflow, not the other way round.
Taking AI from a demo to something running in production: the right model, the right guardrails, wired into the tools your team already uses.
What we've built and run in production ourselves.
The workflow automation engine we build for clients: maps your team's manual steps and automates them, from lead routing to internal approvals.
What we're building next.
Social Media Automation
Plan, schedule, and manage content across social channels from one place, built with the same directness as everything else we ship.
Unified inbox
One inbox for every message: social media (Facebook, Instagram), WhatsApp, Telegram, and more, all in a single shared view.
Marketing Automation Platform
A standalone tool for campaigns, segmentation, and journeys that run themselves, the product version of the service we already offer today.
Six things that make us different from a typical software vendor.
We work with teams across the US, UK, Sri Lanka, and Brazil, in addition to India. Different time zones, same direct line to the people building your product.
Your customer conversations and data belong to you. We build the systems that protect them, not hand them off to a black box.
Small team, direct line to the people building the product. Feature requests and bugs don't disappear into a backlog for a quarter.
Your number, your data, your customers. We build systems that work for you, not ones that trap you.
You reach a person who can actually make a change, not a first-line responder reading from a script.
Our own team runs on the same products we sell you. If it's not good enough for us, it's not good enough to ship.
India-Shine Business Support Services is a technology company building practical SaaS tools, starting with WATU, a WhatsApp CRM. We're small on purpose: small enough that every product decision is made by someone who's actually used the software, and every support request reaches someone who can fix it. Our clients span multiple continents and time zones, from small teams in Sri Lanka to businesses in the US, UK, and Brazil.
Book a free 30-minute discovery call. Tell us what you're dealing with and we'll tell you honestly whether we can help, and how.